I have reviewed couple of Mobile local search application at Lab Report . Each has its own feature mix and each of them serving a certain set of use case(s).But none of those applications did a thorough job of catering to use case of event search. To a certain extent that is understandable , event listing is a very data acquisition heavy business .You need to keep refreshing /updating your database on a weekly or sometime daily basis. There is very little syndicated content available for this domain . Lately there has been a lot of activity in the web( as in desktop web ) side of this domain sites like Buzzzintown, Bookmyshow has done a good job of creating mainstream awareness. But these sites were primarily web focus and I think there is a big enough market need for a pure play Mobile based event directory .
Mobiesta from Delhi based Mobiesta Technologies is a step in that direction .Its a little java app which you can download Mobiesta by submitting your cell number at their website or sending an SMS with keyword "Mobiesta" to 56677 . you will receive an download link as an SMS . clicking it will start downloading app on your cell phone . You can also download it straight to your device by pointing your handset browser to http://mobiesta.com/down.php . It runs through GPRS and is compatible with all the Java enabled phones.It took me a couple of minute to download the installation file to my Nokia E63 and N 95 . Installation was a straight 3 step process and I was ready to use the app.
Mobiesta provides you with all the latest information regarding sales & shopping offers, happy hours in restaurants/pubs, exhibitions & fairs, musical concerts, stage shows, kitty parties, kids events,college fests, movie timings etc. Content is divided across 9 categories and you can browse it in according to locality ( Noida ,Gurgaon,Delhi) , Preference ( Exhibition,Pub ,Music concert ) and Bargain Hunting ( Coupon ,Discount sale ) .user can also view the event listing chronologically where by you can see the event on a specific date on calender interface . Each entry has an contact number listing . you can make a call straight from the application itself. Mobiesta currently has its operations in Delhi and NCR but very soon launching its operations in various cities like Bangalore, Mumbai, Hyderabad, Chennai and Kolkata.I looked for happy hour deals in Noida and discovered one good offer . will try it out coming weekend.
Mobiesta has a jazzy but functional user interface which will appeal to its targeted audience of Young working professional . Apart from few minor glitches my experience of using the app for last two days was by and large smooth. Much of the success of the app will depend on getting right set of partnership in terms of content and distribution. another subtle differentiators can be the virality factor . As of now there is no way I can share the event info with my friend . I would love to have a sms integration where i can send the event detail to my phone book contacts . similarly a comment /review from other Mobiesta users will be great too. All in all Mobiesta looks like a decent app for early stage . I am sure we shall see some innovative functionality in days to come . Do give it a shot and let us know how mobiesta helped you discover something in your neighborhood .